This project focuses on transforming traditional typography into bold visual compositions. By zooming in on letterforms and isolating their structural elements, the goal was to reveal the beauty of type through abstraction. The result is a series of dynamic compositions that blur the line between communication and art.
Objective:
To explore the relationship between positive and negative space, using enlarged letterforms and geometric shapes to create striking, minimalist designs.
To explore the relationship between positive and negative space, using enlarged letterforms and geometric shapes to create striking, minimalist designs.
Process:
Each design began with careful letter selection and manipulation. Key elements such as curves, strokes, and intersections were emphasized to highlight their natural rhythm and symmetry. By adjusting scale and alignment, each composition invites the viewer to see type not just as a tool for communication, but as a visual experience.
Each design began with careful letter selection and manipulation. Key elements such as curves, strokes, and intersections were emphasized to highlight their natural rhythm and symmetry. By adjusting scale and alignment, each composition invites the viewer to see type not just as a tool for communication, but as a visual experience.
Tools Used: Adobe Illustrator, Adobe InDesign
Skills Highlighted:
Typography
Negative Space Design
Geometric Composition
Visual Hierarchy
