Typography Matters

Created as part of a typographic hierarchy exercise, this poster focuses on the power of visual organization and emphasis in design. Through strategic use of scale, color, and contrast, the piece guides the viewer’s eye across the composition while highlighting key concepts in typographic communication. This work was selected for exhibition at University Galleries at Illinois State University, showcasing its bold execution and effective visual hierarchy.

The design process began with identifying the primary message and experimenting with various typographic treatments. Type size, weight, and spacing were carefully adjusted to create a dynamic flow and balance. Red, black, and white were chosen to enhance contrast and draw attention to critical phrases. The resulting poster emphasizes how typography can blend function and form into a cohesive visual statement.

Tools Used: Adobe InDesign, Adobe Illustrator
Skills Highlighted: Visual Hierarchy, Typography, Color Theory, Layout Design, Exhibition-Worthy Design

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